The Influence of Dosage and Cellaring Potential

RE: dosage and cellaring potential? Question possed by the International Guild of Sommeliers Replied by Tom Stevenson Kindly shared by Miguel Chan, South Arfica “Patrick asked me to “wade in”, so here I am. First, I’ll comment on Pamela’s post: “I’ve tasted plenty of 10 year old non-dosage champagnes that taste wonderfully.” Good points, but [...]

Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk

BY Martin LindstromTue Jan 10, 2012 It’s when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime. In a small restaurant in Shinjiku, a suburb of Tokyo, I ordered sake. First, the waitress placed a small wooden box in front of me. Then she arrived with a [...]