Do Wine Blogs Impact Your Brand?

I now certainly believe that blogs have an impact on your brand, both in terms of brand awareness and brand equity.

Besides the inherent following a blog may have it seems a growing trend for credible bloggers to be aggregated into major online portals. Your brand may be viewed by the blog’s direct followers – where that post gets fed into other portals, newsletters, etc the brand exposure gained becomes significantly more than the blogs followers. I believe this will become a growing trend as many of the top bloggers are experienced writers and journalists by profession and bring with them the credibility that will ensure their posts are aggregated and viewed by a larger audience.

That covers the positive impact bloggers could have on brand awareness.
Now for brand equity. The effects of a positive review or post on a brand is obvious with regards to the blog’s direct community. Furthermore as brands in the past had sought out influencers and early adopters and appealed to their brand aspirations, so brands could benefit from bloggers, which in my opinion have become the influencers and early adopters in the new media and online arenas. Thus I believe a positive brand message spread by a credible blogger not only increases brand awareness beyond what is initially thought but also builds positive brand equity. They could steer a potential customer to their initial trial or purchases. It is here however where the offline brand touch-points come into play. All aspects of the brand identity and image should be consistent and live up to its brand mantra or message.

I believe the impact of blogs can be really positive if a brand adheres to the rules. As all new media related articles or posts would say; brands in the online arena should aim to start and build a conversation and not force itself upon online users. I don’t believe “buying” a blogger would ever work or as your blog posts says; never get in an ‘online flame war’. I believe that this “honest” review of one’s brand ensures that bloggers maintain their credibility as influencers and early adopters – ultimately to the benefit to the brand. In short, wine blogs impact your brand.”

Article by Danny de Nobrega from Luxury Brands

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Cap Classique at The Vineyard Hotel

You are invited you to The Vineyard Hotel Cap Classique tasting on Sunday 7th March 2010 from 4pm until 7pm. This sparkling event will take place around their fountain on the lawns of the beautiful indigenous garden. Entry is R125 per person and includes the opportunity to experience 11 renowned Cap Classique houses and a selection of delightful canapes our musicians will be provide light classical music.

Booking is essential – eat@vineyard.co.za or tel 021 657 4500

Come and meet our winemaker Irene and Arnold our Brand Ambassador and share their delight of our award winning and simply delicious bubblies. Hope to see you then.

America’s best new restaurants – Topix

America’s best new restaurants – Topix.

Wine Online: How Wine Lovers Use Social Media – Wine Enthusiast Magazine – March 2010

Wine Online: How Wine Lovers Use Social Media – Wine Enthusiast Magazine – March 2010.

The Dummies Guide to Zef

I simply liked this piece of nostalgia that appeared in The Beeld on 2010-02-16 23:42-

By Magdel Fourie

Johannesburg – South Africa has a new export product: zef.

After an estimated half-a-million people worldwide watched the music video Zefside of the Cape rap group Die Antwoord on YouTube, there was a sudden scramble and fervent googling to determine what exactly zef is.

And although zef is truly South African, there is anything but consensus about what zef means these days.

Even the origin of zef is unclear. Over the past week Beeld has done wide research regarding the origin of the word and what it means today.

The word is presumably derived from a car which was quite popular in South Africa until the early 1970s: the Ford Zephyr.

The Zephyr later became a favourite among owners who liked to soup-up their engines and add fat tyres with shiny rims.

With these souped-up Zephyrs, men would dice and wheel spin down the streets late at night. People from that era say these were mostly rough guys – real zefs.

Singer and author Koos Kombuis describes zef as a word from his childhood which means common.

Zef takes guts
“These days it’s not necessarily negative. I like being common. It’s like wearing high heels with a tracksuit. Being truly zef takes guts.”

Die Antwoord themselves describe the word zef as the ultimate South African style.

The Afrikaans rapper Snotkop, aka. Francois Henning, feels everything that’s zef today has it’s origin in the 1980s. He also agrees that it doesn’t only have negative connotations.

He points to blue eyeliner, bleached hair, sweat bands and cars with overly powerful sound systems.

“The word gives you a mental picture of what it means and is perfect for what it means. This zef is cool.”

Singer Jack Parow, aka Zander Tyler, says the word originated decades ago.

“In the Cape we’ve been talking like that for jarre and jarre [many years], since I can remember. Both young and old use it.”

Comedian Leon Schuster’s children had to learn the word from their dad over the past weekend. “It’s an old word which has become brand new again. But you only hear it in Afrikaans,” he said.

Dr Frikkie Lombard, editor-in-chief of the Woordeboek van die Afrikaanse Taal (WAT), says the word zef describes what was considered kitsch back in the day, and has been reborn to mean nouveau riche.

“Thus if something is zef, it means it’s something which is usually considered to be common, but nowadays has credibility.”

Zef lingo:
Brannewynvlekke – small dents and scratches on a car
Ching – money
Loodkettie – gun
Darkies – sunglasses
Vroetelvarkie – a sugar daddy
Karate-water – brandy
Graft – working or place of employment
Sponskind – a softie
Pyle – cigarettes
Source: http://www.watkykjy.com

– Beeld

South Africa’s strong performance in the UK

  • South African wine achieved the largest increase in UK market share during 2009 (10.4% of market to 12.3%, off-trade by volume)
  • South African category grew by 24% in value and 23% in volume for the same period
  • South Africa’s market share is now only 0.1% behind France, which is in decline
  • Exports to the UK were up 14% by volume, maintaining the UK’s position as the leading export market for the South African wine industry (so perhaps South African journalist Neil Pendock should cease his mean-spirited crusades against WOSA and UK journalists in general?), accounting for 32% of total global exports
  • Success from South Africa’s top brands helped to drive the category: FirstCape, Kumala, Arniston Bay, Two Oceans and KWV all grew significantly
  • But it’s not just cheap wines doing well. There was an uplift of 15% by value above £5, a 27% increase above £7, and a 43% increase above £10

posted by Jamie Goode @ 12:14 PM

Hands on Harvest at Graham Beck Wines, Robertson

The Robertson Wine Valley is proud to host its second Hands-on-Harvest festival. The boutique event will take place 26th February 2010 and offers wine aficionados and budding vintners a chance to experience the magic of harvest for a day – without having to quit their day jobs!

HOSTS: Winemaker Irene Waller, Viticulturist Marco Ventrella.

Programme:

Arrive at Graham Beck Wines’ Robertson Cellar just before 08h00 with your rough work clothes and closed shoes – dress lightly and bring a hat. Join Marco and the Graham Beck picking team in the vineyard. See what back-breaking work it is to cut grapes and carry a full basket to the waiting trailer. Take a quick break for a well earned breakfast, then crush and destem your grapes and start the fermentation of your own juice – guided by Irene, our Robertson Winemaker. After tasting the progress of other ferments in the winery, retire for a light lunch with a glass or two of Graham Beck Wines and bubblies to celebrate your maiden vintage harvest experience.

For more information and bookings contact:

monnique@grahambeckwines.co.za

Tel, 021 974 1258