South Africa’s strong performance in the UK

  • South African wine achieved the largest increase in UK market share during 2009 (10.4% of market to 12.3%, off-trade by volume)
  • South African category grew by 24% in value and 23% in volume for the same period
  • South Africa’s market share is now only 0.1% behind France, which is in decline
  • Exports to the UK were up 14% by volume, maintaining the UK’s position as the leading export market for the South African wine industry (so perhaps South African journalist Neil Pendock should cease his mean-spirited crusades against WOSA and UK journalists in general?), accounting for 32% of total global exports
  • Success from South Africa’s top brands helped to drive the category: FirstCape, Kumala, Arniston Bay, Two Oceans and KWV all grew significantly
  • But it’s not just cheap wines doing well. There was an uplift of 15% by value above £5, a 27% increase above £7, and a 43% increase above £10

posted by Jamie Goode @ 12:14 PM

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