Graham Beck Wines joines forces with the Wilderness Foundation


Graham Beck Wines has joined forces with the Wilderness Foundation, an internationally recognized organization dedicated to saving Africa’s wilderness and wildlife. Attached you`ll find a press release to introduce the new partnership, an overview of the Wilderness Foundation as well as the current conservation programs that they are involved in.

 The partnership basically entails that for every bottle of The Game Reserve sold globally, R3 is donated to the Wilderness Foundation. The foundation will, besides adding enormous credibility, assist GBW in increasing the volume and sales through mobilising the conservation minded network partners that they have, across the world, as well as through the association that their chairman (Adrian Gardiner) has with various luxury groups and resorts across the globe (i.e. Mantis Collection, Shamwari Group, Rani Hospitality to name a few) and by doing so, enable the generation of more funds for conservation in Africa. The Wilderness Foundation will also be supporting our conservation initiatives at our Graham Beck Private Nature Reserve and surrounding area and their team will be working closely with Mossie.  

A conservation minded network partner already supporting Wilderness Foundation with donations is SeaWorld/Busch Gardens in Florida where our The Game Reserve range was pitched to them to consider listing at their numerous hospitality establishments and outlets in the US. The initial feedback was very positive and the early indications suggest that a selection of the range will be listed.

 We have designed a special neck tag which is now being applied to every The Game Reserve bottle to introduce the new partnership and to entice the public to buy and support conservation. The key message on these tags are:

Share in our passion for the planet

By purchasing this bottle of wine you’re pledging your support for the conservation efforts of Graham Beck Wines and the Wilderness Foundation, a unique collaborative initiative to protect our precious natural heritage.

For every bottle sold a contribution is made towards the Wilderness Foundation`s conservation & education programs throughout Africa, the benefits of which support biodiversity and cultural, scientific, economic and spiritual values.

Become a wine lover who puts the planet first! / /